Interreg projects are vehicles of innovation throughout Europe, they contribute to develop and implement innovative solutions for various socio-economic problems and deliver models of best-practice to be replicated at wider scale. But, in most of the cases, these results do not gain sufficient recognition and visibility. The general public and decision-makers do not associate Interreg with these achievements, which ultimately has a negative impact on the perception of Interreg Programmes.

Steps have been taken in order to raise visibility, but these are mainly related to general communication (such as the unified Interreg logo), and much more is to be done in order to raise awareness in the general public and decision-makers about the utility and added value of Interreg. What could be done in this sense? How can we better argue that, despite its relatively modest financial amplitude, Interreg is bringing a substantial contribution to the EU cohesion?